The first metaverse fashion week wrapped up on March 27th via Decentraland. And it was as creepy as you’d expect.
We understand the metaverse is coming. We know metaverse porn is gonna be big stuff. But a metaverse that host fashion week somehow feels too bizarre for us. And yeah, I know that does not make sense.
The virtual fashion week leveraged the usual in DJs, events, speeches, and of course, the runway shows.
For all of this to come together, designer Jonathan Simkhai partnered with a second-life developer. The entire fashion spectacle lasted all of five days. The show has it’s own NFT, because of course it does. You can buy NFT clothing items featured in the show.
There were a number of panels and teaching seminars as well as games and interviews. Dolce & Gabbana held their brand show.
The show’s graphics were pretty bad. Dolce & Gabbana used a cat to get around some of that.
There were lots of glasses and animal design patterns.
Jacob & Co presented an NFT collection featuring watches.
Estée Lauder presented virtual cosmetics. The makeup utilized gold glitter and Estée Lauder applied it to the guests’ avatars.
In the end, Grimes performed at a Auroboros x Grimes wrap party. Grimes was adorned in virtual snake skin and massive braids.
The audience was none to kind to the show, many of the visitors crowded the stage and didn’t acknowledge any customary rules. The situation showed that the metaverse is likely to experience problems like this as people just don’t have the same respect for it as they do the real world. Once they become an avatar of themselves, they feel free to act however they like. And organizers of events hardly have measures to stop such unsavory activity. There’s no doubt that the metaverse fashion week debacle exposes what is sure to be a widespread issue going forward.